Sunday, February 17, 2013

Digital Bill Board



Maybe one billboard will change to a giant one-dimensional BMW, another one to a Net Jet advertisement, and still another one may turn to Call away golf clubs or alerting the driver to a discount subscription to Investor's Business Daily using his American Express points.
If the answer is yes, you hold up your phone to your face and it takes a picture of you with whatever you're wearing that day and sends it to the other individual and asks them if they're interested in meeting you also?
Still, when that digital billboard changes to your preferences, it also alerts people near you as to what your personal preferences are.
Therefore, you shouldn't be surprised if a digital billboard that you are driving by changes for those personal preferences.
In the future, your iPad, your iPhone, and your iPod, will all interface with your iCar and since your GPS will always be known, and all your preferences will be known, you can bet that your NetCentric car of the future and all your personal tech devices will be interfaced.
Although that seems like a really neat application if you're new in the city and you'd like to meet people who are similar to you in political thinking, hobbies, age, and other things, it could also be used in an intrusive way.
But if the rich person isn't around, maybe the billboard will change for you, as the artificial intelligent algorithm's second best option.
I suspect in the future there will be little privacy, and those digital billboards will change as you drive by, to try to get you to do something, buy something, or think something, or even to get you to vote for some certain politician.
That might also seem unfair if you are the poor person in the jalopy, but it will be interesting to see what the guy in the Mercedes likes, as you drive by the same billboard.
Thus it might change to your favourite beer Budweiser, and your favourite breakfast food Pop Tarts, or your favourite soft drink Mountain Dew.

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