AdSense has become a popular company in creating and placing banner advertisements on a website, because the advertisements are less intrusive than most banners, and the content of the advertisements is often relevant to the website.
Websites that are content-rich have been very successful with this advertising program, as noted in a number of publisher case studies on the AdSense website.
AdSense has been particularly important for delivering advertising revenue to small websites that do not have the resources for developing advertising sales programs and sales people to generate revenue with.
Google uses its Internet search technology to serve advertisements based on website content, the user\'s geographical location, and other factors.
They build valuable content on their websites that attracts AdSense advertisements, which pay out the most when they are clicked.
Many websites use AdSense to monetize their content; it is the most popular advertising network.
Note that Google prohibits webmasters from using phrases like \"Click on my AdSense ads\" to increase click rates.
The source of all AdSense income is the AdWords program, which in turn has a complex pricing model based on a Vickrey second price auction.
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